Title of article
Strategic thinking and the IMP approach: A comparative analysis
Author/Authors
Enrico Baraldi، نويسنده , , Ross Brennan، نويسنده , , Debbie Harrison، نويسنده , , Annalisa Tunisini، نويسنده , , Judy Zolkiewski، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
16
From page
879
To page
894
Keywords
Market practices , Category management , Manufacturer–retailer relationships
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255456
Link To Document