Title of article :
Performance implications of the direct and moderating effects of centralization and formalization on customer orientatio
Author/Authors :
Seigyoung Auh، نويسنده , , Bülent Mengüç، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
relationship management , Buyer–supplier relationship , ICT , Supplier portals
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
