Title of article
How buyersʹ expected benefits, perceived risks, and e-business readiness influe nce their e-marketplace usage
Author/Authors
S. Subba Rao، نويسنده , , Dothang Truong، نويسنده , , Sylvain Senecal، نويسنده , , Thuong T. Le، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
11
From page
1035
To page
1045
Keywords
Centralization , Formalization , Customer Orientation , Control theory
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255468
Link To Document