مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms

Title of article :

Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms

Author/Authors :

Chien-Wei Chen، نويسنده , , Chung-Chi Shen، نويسنده , , Wan-Yu Chiu، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

1046

To page :

1056

Keywords :

Centralization , Formalization , Control theory , Customer Orientation

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255469

Link To Document :