Title of article
Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms
Author/Authors
Chien-Wei Chen، نويسنده , , Chung-Chi Shen، نويسنده , , Wan-Yu Chiu، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
11
From page
1046
To page
1056
Keywords
Centralization , Formalization , Control theory , Customer Orientation
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255469
Link To Document