Title of article

A professional services firmʹs competence development

Author/Authors

Gabriel Baffour Awuah، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2007

Pages

14

From page

1068

To page

1081

Keywords

Communication strategy , New product launch , Integrated marketing communication

Journal title

Industrial Marketing Management

Serial Year

2007

Journal title

Industrial Marketing Management

Record number

255471