Title of article :
Industrial global brand leadership: A capabilities view
Author/Authors :
Michael Beverland، نويسنده , , Julie Napoli، نويسنده , , Adam Lindgreen، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
12
From page :
1082
To page :
1093
Keywords :
e-Marketplace , Steel industry , Adoption factors , factor analysis
Journal title :
Industrial Marketing Management
Serial Year :
2007
Journal title :
Industrial Marketing Management
Record number :
255472
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255472
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