Title of article :
The evolution of relationship marketing
Author/Authors :
Jagdish N. Sheth، نويسنده , , Atul Parvatiyar، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Pages :
22
From page :
397
To page :
418
Keywords :
Relational orientation , relationship marketing , Transaction orientation
Journal title :
International Business Review
Serial Year :
1995
Journal title :
International Business Review
Record number :
255495
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255495
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