• Title of article

    The outcome set of relationship marketing in consumer markets

  • Author/Authors

    Thomas W. Gruen، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    23
  • From page
    447
  • To page
    469
  • Keywords
    Business-to-consumer , relationship , Business-to-business
  • Journal title
    International Business Review
  • Serial Year
    1995
  • Journal title
    International Business Review
  • Record number

    255498