Title of article
The outcome set of relationship marketing in consumer markets
Author/Authors
Thomas W. Gruen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1995
Pages
23
From page
447
To page
469
Keywords
Business-to-consumer , relationship , Business-to-business
Journal title
International Business Review
Serial Year
1995
Journal title
International Business Review
Record number
255498
Link To Document