مرکز منطقه ای اطلاع رساني علوم و فناوري - The outcome set of relationship marketing in consumer markets

Title of article :

The outcome set of relationship marketing in consumer markets

Author/Authors :

Thomas W. Gruen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

447

To page :

469

Keywords :

Business-to-consumer , relationship , Business-to-business

Journal title :

International Business Review

Serial Year :

1995

Journal title :

International Business Review

Record number :

255498

Link To Document :