Title of article

Relationship marketing: Local implementation of a universal concept

Author/Authors

Adrian J. Palmer، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 1995

Pages

11

From page

471

To page

481

Keywords

Exchange , relationship marketing , Globalization

Journal title

International Business Review

Serial Year

1995

Journal title

International Business Review

Record number

255499