مرکز منطقه ای اطلاع رساني علوم و فناوري - Relational selling behavior and skills in long-term industrial buyer-seller relationships

Title of article :

Relational selling behavior and skills in long-term industrial buyer-seller relationships

Author/Authors :

Harald Biong، نويسنده , , Fred Selnes، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

483

To page :

498

Keywords :

Relationship selling , relationship marketing , Business-to-business marketing , Sales force management

Journal title :

International Business Review

Serial Year :

1995

Journal title :

International Business Review

Record number :

255500

Link To Document :