Foreign market channel integration decisions of Canadian computer software firms

Rod B. McNaughton، نويسنده ,

روزنامه با شماره پیاپی سال 1996

30

23

52

Entry mode , Software Developer , Foreign Sales Subsidiary , Joint venture , Distributor/Wholesaler , Dual Channels , AssetSpecificity , External Uncertainty. , Channel Volume , Market Channels , Transaction Cost Analysis

International Business Review

1996

International Business Review

255504