مرکز منطقه ای اطلاع رساني علوم و فناوري - Standardisation, centralisation and marketing in multinational companies

Title of article :

Standardisation, centralisation and marketing in multinational companies

Author/Authors :

P. G. Quester، نويسنده , , J. Conduit، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1996

Pages :

From page :

395

To page :

421

Keywords :

Mix , Host country , Subsidiary , multinational companies , Standardisation , Centralisation , MarketingManagement

Journal title :

International Business Review

Serial Year :

1996

Journal title :

International Business Review

Record number :

255528

Link To Document :