• Title of article

    Project marketing and systems selling — in search of frameworks and insights

  • Author/Authors

    Bernd Günter، نويسنده , , Andrea Bonaccorsi، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1996
  • Pages
    7
  • From page
    531
  • To page
    537
  • Journal title
    International Business Review
  • Serial Year
    1996
  • Journal title
    International Business Review
  • Record number

    255535