مرکز منطقه ای اطلاع رساني علوم و فناوري - The efficacy of cognition- and emotion-based “buy domestic” appeals: Conceptualization, empirical test, and managerial implications

Title of article :

The efficacy of cognition- and emotion-based “buy domestic” appeals: Conceptualization, empirical test, and managerial implications

Author/Authors :

Madeleine E. Pullman، نويسنده , , Kent L. Granzin، نويسنده , , Janeen E. Olsen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

209

To page :

231

Keywords :

partial least squares , Buy Domestic , Helping Workers , responsibility , Cognitive Influences , Affective Influences

Journal title :

International Business Review

Serial Year :

1997

Journal title :

International Business Review

Record number :

255555

Link To Document :