Factors influencing revisit by international tourists: A review

This paper examines the factors that influence international tourists to revisit a tourist destination in Malaysia. Repeat visits refer to the a decision to take frequent trips back to the a destination that the tourist had visited in the past. The concept can be examined in terms of past experience consisting of three elements: familiarity with the place, knowledge of the destination and the actual purchase or use of the destination. Factors influencing a tourist s decision to revisit a destination can be divided into internal and external variables. The former include psychological, physical, social interaction and adventure factors. External factors cover both tangible and intangible factors. Various stakeholders such as travel agencies, government and other affected parties must work together to strengthen the factors that influence the repeat visits to go to a destination. Such constructive measures should be undertaken from time to time to help build the attractiveness of the destination and hence contribute towards attracting more tourists to the country.