Media consumption among FELDA’s adolescents

Development of broadcasting technology allows for information to circulate faster. As such an improvement in this technology is particularly important in enhancing and expediting information dissemination. The study found that teens were easily influenced by the messages conveyed through television. This medium was claimed to be capable of shaping the very perception and behaviour of adolescents including the socialization and cognitive processes of the teenagers. This paper seeks to decipher the phenomenon of media consumption among young Malaysians, especially teenagers who lived in the FELDA land settlement schemes by means of the qualitative method of focus group discussions. A total of 20 teenagers from selected FELDA schemes was randomly selected as informants. Overall, the findings affirmed the youth media consumption as a phenomenon but this has a lot to do with media literacy too.