Title of article
SME marketing management competencies
Author/Authors
Kerry David Carson، نويسنده , , Audrey Gilmore، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
20
From page
363
To page
382
Keywords
Knowledge , Marketing competencies , Management competencies , Judgement , Experiential Learning , decision-making , communication , Experience
Journal title
International Business Review
Serial Year
2000
Journal title
International Business Review
Record number
255660
Link To Document