Title of article :
Operational characteristics and performance gains associated with international licensing agreements: the US evidence
Author/Authors :
Kimberly C. Gleason، نويسنده , , Ike Mathur، نويسنده , , Manohar Singh، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2000
Pages :
22
From page :
431
To page :
452
Keywords :
Capitalized values , International licensing , US firms , strategy , Performance
Journal title :
International Business Review
Serial Year :
2000
Journal title :
International Business Review
Record number :
255665
Link To Document :
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