Title of article :
Operational characteristics and performance gains associated with international licensing agreements: the US evidence
Author/Authors :
Kimberly C. Gleason، نويسنده , , Ike Mathur، نويسنده , , Manohar Singh، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2000
Keywords :
Capitalized values , International licensing , US firms , strategy , Performance
Journal title :
International Business Review
Journal title :
International Business Review