Title of article :
Enhancing the competitiveness of rural heritage tourism destination through SMEs development: The case of the Lenggong Valley
Author/Authors :
Jaafar, Mastura Universiti Sains Malaysia - Pusat Pengajian Perumahan, Bangunan dan Perancangan, Malaysia , Rashid, Munira Mhd Universiti Sains Malaysia - Pusat Pengajian Perumahan, Bangunan dan Perancangan, Malaysia , Dahalan, Norziani Universiti Sains Malaysia - Pusat Pengajian Pendidikan Jarak Jauh, Malaysia
Abstract :
The present study explores the factors influencing the performance of tourism-related SMEs (micro, small and medium enterprises) at heritage sites, in particular, the Lenggong Valley. In essence, the characteristics of current SMEs were measured in accordance to the owner-manager’s satisfaction level with regard to their general business performance, sales and profits within a period of three years (2011-2013). Results from the 106 SMEs investigated highlighted the good performance of tourism-related SMEs in Lenggong. As such it is timely that the relevant government agencies implemented pro-active strategies to enhance the development of the SMEs in the rural heritage site.
Keywords :
business performance , business satisfaction , destination competitiveness , rural heritage site , Small and Medium Enterprises (SMEs) , Lenggong Valley
Journal title :
Geografia Malaysian Journal of Society and Space
Journal title :
Geografia Malaysian Journal of Society and Space
