مرکز منطقه ای اطلاع رساني علوم و فناوري - Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework

Title of article :

Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework

Author/Authors :

Bernard Cova، نويسنده , , Robert Salle، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

669

To page :

685

Keywords :

Ritual , Discontinuity , relationship marketing , Project Marketing

Journal title :

International Business Review

Serial Year :

2000

Journal title :

International Business Review

Record number :

255679

Link To Document :