CSR and the development of community social capital: A case study of CSR chilly contract farming

Corporate Social Responsibility initiative has been recognised globally as a vital contribution by corporations to community development. Such initiative combines various community elements involving to increase knowledge, skills and networking to spearhead community development. This paper examines the extent to which a Malaysian CSR chilly contract farming project in Pasir Puteh, Kelantan was able to harness the development of local social capital. A total of 45 participant farmers was interviewed the findings of which were then analysed using thematic analysis method. Five basic themes pertaining to enhanced relationship and co-operation among the community members emerged from the study denoting the actual formation of social capital in the community as a result of their involvement with the CSR project.