Student attitudinal factors in the creation of sustainable campus: The case of the Universiti Kebangsaan Malaysia

The main challenge in conservation efforts is fostering awareness and acceptance. Sustainable Universiti Kebangsaan Malaysia (UKM) programme which was launched in 2007 sought to coordinate the implementation of sustainable development in UKM as a whole. This study aims to identify sustainable consumption practices among students in UKM and its role in creating a sustainable campus. The respondents consisted of 300 students 167 of whom were undergraduates and the remaining 133 graduates. The study revealed that the university environment which was too complex with diverse entities and organizational subcultures and traditions had raised concerns about the achievability of the sustainable campus programme. As such, continuous efforts will have to be made through various both awareness enhancement and regulation enforcement campaigns if the programme is to be saved.