Title of article

Crisis marketing: a comparison across economic scenarios

Author/Authors

Swee Hoon Ang، نويسنده ,

Issue Information

روزنامه با شماره پیاپی سال 2001

Pages

22

From page

263

To page

284

Keywords

Consumer behaviour , Marketing Strategy , Crisis , Stagflation , Recession

Journal title

International Business Review

Serial Year

2001

Journal title

International Business Review

Record number

255698