Voter behaviour and success factors of the Barisan Nasional : A case study of FELDA Kuala Krau constituent

Election is a vital component in a country‘s democracy as it is the main channel for the people to engage in the national political process. It provides them with the opportunities to elect a leader to advocate their interest and aspiration. Given the different ideological positions projected by competing political candidates or parties the election offers the people a chance of determining their preferred governing approach. This study elucidated the influence of party identity on voters’ voting behaviour. Primary data were gathered from 400 residents of 15 FELDA settlements in the Kuala Krau constituent who were selected using the snowball sampling technique. Findings indicated that the ruling coalition had a strong backing from the FELDA residents in return for the fulfilment of all the development promises made by the Barisan Nasional. FELDA voters appeared to accord high priorities to physical development that contributed to their well-being as compared to contemporary ‘sensational’ issues.