Title of article :
Communication strategies for technology products in Singapore: a content analysis
Author/Authors :
Tanuja Singh، نويسنده , , Denise D. Schoenbachler، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Keywords :
Content analysis , Singapore , Information content , Thematic content , Communication strategy , Technology products
Journal title :
International Business Review
Journal title :
International Business Review
