Title of article
Communication strategies for technology products in Singapore: a content analysis
Author/Authors
Tanuja Singh، نويسنده , , Denise D. Schoenbachler، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
20
From page
551
To page
570
Keywords
Content analysis , Singapore , Information content , Thematic content , Communication strategy , Technology products
Journal title
International Business Review
Serial Year
2001
Journal title
International Business Review
Record number
255713
Link To Document