مرکز منطقه ای اطلاع رساني علوم و فناوري - International marketing managersʹ cultural sensitivity: relevance, training requirements and a pragmatic training concept

Title of article :

International marketing managersʹ cultural sensitivity: relevance, training requirements and a pragmatic training concept

Author/Authors :

Hartmut H. Holzmüller، نويسنده , , Barbara St?ttinger Preview Purchase PDF (118 K) ، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2001

Pages :

From page :

597

To page :

614

Keywords :

Cultural standards , International management training , cultural sensitivity

Journal title :

International Business Review

Serial Year :

2001

Journal title :

International Business Review

Record number :

255715

Link To Document :