Title of article
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research
Author/Authors
Marios Theodosiou، نويسنده , , Leonidas C. Leonidou، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
31
From page
141
To page
171
Journal title
International Business Review
Serial Year
2003
Journal title
International Business Review
Record number
255773
Link To Document