Title of article
Born globals: how to reach new business space rapidly
Author/Authors
Mika Gabrielsson، نويسنده , , V. H. Manek Kirpalani، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
17
From page
555
To page
571
Keywords
Global account management , Business-to-business customer relationshipmanagement , Dyadic relationship , Global strategy
Journal title
International Business Review
Serial Year
2004
Journal title
International Business Review
Record number
255841
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