مرکز منطقه ای اطلاع رساني علوم و فناوري - Born globals: how to reach new business space rapidly

Title of article :

Born globals: how to reach new business space rapidly

Author/Authors :

Mika Gabrielsson، نويسنده , , V. H. Manek Kirpalani، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

555

To page :

571

Keywords :

Global account management , Business-to-business customer relationshipmanagement , Dyadic relationship , Global strategy

Journal title :

International Business Review

Serial Year :

2004

Journal title :

International Business Review

Record number :

255841

Link To Document :