Title of article
Marketing mix standardization: a cross cultural study of four countries
Author/Authors
Richard Alan Kustin، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
13
From page
637
To page
649
Keywords
International joint venture , International acquisition , effectiveness
Journal title
International Business Review
Serial Year
2004
Journal title
International Business Review
Record number
255845
Link To Document