Title of article
Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority by A. Coskun Samli South-Western, Thomson Press, 2004, 186 pp., ISBN 0-538-72698-9
Author/Authors
Goksel Yalcinkaya، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
3
From page
651
To page
653
Keywords
Standardization , Marketing mix , Hofstede , Consumerproduct , Cross-culture , International marketing , Globalization
Journal title
International Business Review
Serial Year
2004
Journal title
International Business Review
Record number
255846
Link To Document