مرکز منطقه ای اطلاع رساني علوم و فناوري - International expansion of transnational advertising agencies in China: An assessment of the stages theory approach

Title of article :

International expansion of transnational advertising agencies in China: An assessment of the stages theory approach

Author/Authors :

Fanny S.L. Cheung، نويسنده , , Wing-Fai Leung، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

251

To page :

268

Keywords :

Equity joint ventures , Foreign equity ownership , Southeast Asia , Transitional economies1. Introduction

Journal title :

International Business Review

Serial Year :

2006

Journal title :

International Business Review

Record number :

255955

Link To Document :