Title of article :
China CEO: Voices of Experience from 20 International Business Leaders, Juan Antonio Fernandez, Laurie Underwood, © 2006 John Wiley & Sons (Asia) Pte Ltd., New York, (2006) 301pp, ISBN-13 978-0-470-82192-3, ISBN-10 0-470-82192-2.
Keywords :
Hotel firms , Internationalisation , Target/destination country , Entry mode , Firm factors
