ASIA PACIFIC MARKETING CONFERENCE 2005: AN INTRODUCTION

In the past seven years, the International Journal of Business and Society has shown its mettle in producing quality articles of interest to academics as well as practitioners. This edition consisted of articles on marketing from the first Asia Pacific Marketing Conference held in Kuching on 22 to 24 November 2005. The theme of the conference was Integrating Theory with Practice and the aim of this special issue is to publish quality articles that reflect the theme of the conference.