Title of article :
Spillover effects, cost savings, R&D and the use of brand extensions
Author/Authors :
Patrick DeGraba، نويسنده , , Mary W. Sullivan، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1995
Keywords :
Order of entry , Brand reputation , New productintroduction , Umbrella branding , Brand extensions
Journal title :
International Journal of Industrial Organization
Journal title :
International Journal of Industrial Organization
