مرکز منطقه ای اطلاع رساني علوم و فناوري - Brandsʹ quality levels, prices, and advertising outlays: empirical evidence on signals and information costs

Title of article :

Brandsʹ quality levels, prices, and advertising outlays: empirical evidence on signals and information costs

Author/Authors :

Richard E. Caves، نويسنده , , David P. Greene، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1996

Pages :

From page :

To page :

Keywords :

Information costs , Product quality , Advertising , Vertical differentiation , Signalling , Conveniencegoods

Journal title :

International Journal of Industrial Organization

Serial Year :

1996

Journal title :

International Journal of Industrial Organization

Record number :

256471

Link To Document :