Title of article
Brandsʹ quality levels, prices, and advertising outlays: empirical evidence on signals and information costs
Author/Authors
Richard E. Caves، نويسنده , , David P. Greene، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
24
From page
29
To page
52
Keywords
Information costs , Product quality , Advertising , Vertical differentiation , Signalling , Conveniencegoods
Journal title
International Journal of Industrial Organization
Serial Year
1996
Journal title
International Journal of Industrial Organization
Record number
256471
Link To Document