Cultural Identity Post-Conflict: Crisis of Madurese Culture Identity in Sampit Central Borneo after 2001 Ethnic Conflict

The research attempts to examine the crisis of Madurese cultural identity exposure in intercultural communication in Sampit (Central Borneo Province) after the 2001 ethnic conflict which involved two major ethnic groups i.e the Dayak ethnic (native community) and Madurese ethnic (migrant community). Using base descriptive qualitative approach by interviewing a numerous Madurese people living in Sampit and using literature review. The research reveals that affected the formation of cultural identity among the residents of Sampit of Madurese descent. This Cultural identity experienced a crisis and change, because not in accordance with the value of local culture. In other hand the research found that cultural identities of Madurese are strengthened. It arises because of conformity and mutual support with local cultural values. Understanding to intercultural communication is very important to create acculturation with local culture to avoid problems due to cultural differences, especially for newcomers from the Madura Island.