Title of article
Media substitution and economies of scale in advertising
Author/Authors
Barry J. Seldon، نويسنده , , R. Todd Jewell، نويسنده , , Daniel M. O’Brien، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
28
From page
1153
To page
1180
Keywords
Economies of Scale , Media substitution , beer , advertising , Advertising bans
Journal title
International Journal of Industrial Organization
Serial Year
2000
Journal title
International Journal of Industrial Organization
Record number
256705
Link To Document