مرکز منطقه ای اطلاع رساني علوم و فناوري - Media substitution and economies of scale in advertising

Title of article :

Media substitution and economies of scale in advertising

Author/Authors :

Barry J. Seldon، نويسنده , , R. Todd Jewell، نويسنده , , Daniel M. O’Brien، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

1153

To page :

1180

Keywords :

Economies of Scale , Media substitution , beer , advertising , Advertising bans

Journal title :

International Journal of Industrial Organization

Serial Year :

2000

Journal title :

International Journal of Industrial Organization

Record number :

256705

Link To Document :