Abstract :
This study examines strategies used by the cooperative to develop productive resources and how internal and external factors are identified to support the strategies. A qualitative case description illuminated factors the cooperative faced. The research was conducted in Visiana Bhakti Cooperative Samarinda Indonesia, involving 15 participants. An in depth interview, observation and document analysis were used as the sources of data. A hybrid of SWOT (Strengths, Weakness, Opportunities, Threats) analysis, External and Internal Factor Evaluation (EFE and IFE), was used to analyze the data. The findings show that the productive resources were developed to anticipate environment changes, compete with others, develop human resources, develop capital, cooperate with linkages, and build trust. Externally, competitiveness and literacy in technology were deemed the most essential for the sustainable cooperative. Internally, the objective of the cooperative and the amount of capital were dominant.
