Strategic Reporting in Maintaining Public Diplomacy

As much as public diplomacy is constantly discussed and used in terms of warfare and practical concerns of international relations, nevertheless, in journalism, other parts of news reporting such as crimes and crisis concerning foreign nationals also needs to be focused on especially in this borderless world and where migration of nationals are fast becoming a sociocultural trend. The use of a ‘soft power approach’ in terms of using general semantics sometimes pacifies a volatile situation from erupting. This paper explores the use of general semantics as a mechanism in strategic communication in evaluating a high profile crime case which involved a Mongolian national and a high ranking Malaysian politician which in parallel helps readers and researchers understand a subtle approach in reaching public diplomacy.