Structure and Consistency of Muslim Consumers towards Genetically Modified Food:A Conceptual Framework

Recent development in genetic engineering application has led to a new biotechnological innovation contributing to a global change in food manufacturing practices and development of product known as genetically modified food (GMF). However, debates on benefits of commercialization of GMF products are inconclusive. Issues such as consumers’ safety and health, moral, religion, and environment are among the most controversial issues debated. As Muslims also consume the foods, issues on GMF are indeed a concern to be pondered on. Studies on attitude toward GMF have been mainly focused on the perspective of Western consumers, majority of who are non-Muslim consumers. Hence, this research attempts to provide on the study of attitude towards GMF from Muslim consumers’ perspective by proposing a conceptual framework on structure and consistency of attitude towards GMF. Eight research propositions are recommended in evaluating the conceptual framework and discussions on research potential are also further explained.