Title of article
ONLINE MARKET COMMUNICATIONAL PATTERNS IN DEVELOPING COUNTRIES:A MALAYSIAN PERSPECTIVE
Author/Authors
Bashir, Shahid Infrastructure University Kuala Lumpur (IUKL) - Faculty of Business and Accounting, Malaysia , Masri, Ridzuan Infrastructure University Kuala Lumpur (IUKL) - Faculty of Business and Accounting, Malaysia , Ibrahim, Faridah Infrastructure University Kuala Lumpur (IUKL) - Faculty of Arts,Communication and Education, Malaysia , Arumugam, Vijayesvaran Infrastructure University Kuala Lumpur (IUKL) - Faculty of Business and Accounting, Malaysia
From page
61
To page
70
Abstract
The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. On a sample size of 50 Malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer’s decision making methodologies, extensive online clientage, and online shopping related knowledge. The outcomes evidenced powerful influence of some of these variables on online buyer’s practices.
Keywords
Online marketing , online shopping practices , e , business , internet , market communication
Journal title
Jurnal Komunikasi Malaysian Journal of Communication
Journal title
Jurnal Komunikasi Malaysian Journal of Communication
Record number
2574397
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