Title of article :
ONLINE MARKET COMMUNICATIONAL PATTERNS IN DEVELOPING COUNTRIES:A MALAYSIAN PERSPECTIVE
Author/Authors :
Bashir, Shahid Infrastructure University Kuala Lumpur (IUKL) - Faculty of Business and Accounting, Malaysia , Masri, Ridzuan Infrastructure University Kuala Lumpur (IUKL) - Faculty of Business and Accounting, Malaysia , Ibrahim, Faridah Infrastructure University Kuala Lumpur (IUKL) - Faculty of Arts,Communication and Education, Malaysia , Arumugam, Vijayesvaran Infrastructure University Kuala Lumpur (IUKL) - Faculty of Business and Accounting, Malaysia
Abstract :
The aim of present study is to provide ideas across a variety of online buyer practices and choices that will assist communicators to be more set in market patterns of developing countries. The study signifies not just for the web-vendors in promoting online market, but also for those individuals who are hesitant to buy products online. On a sample size of 50 Malaysian e-shoppers, an open ended questionnaire was used as a primary data collection method to analyze buyer practicing ideas gathered around several variables reviewed through past studies i.e. web promotion, consumer’s decision making methodologies, extensive online clientage, and online shopping related knowledge. The outcomes evidenced powerful influence of some of these variables on online buyer’s practices.
Keywords :
Online marketing , online shopping practices , e , business , internet , market communication
Journal title :
Jurnal Komunikasi Malaysian Journal of Communication
Journal title :
Jurnal Komunikasi Malaysian Journal of Communication
