Title of article :
MALAYSIAN TOURISTS MOTIVATION TOWARDS OUTBOUND TOURISM
Author/Authors :
Mohd Hanafiah, Mohd Hafiz Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Othman, Zulhan Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Zulkifly, Muhammad Izzat Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Ismail, Hazmal Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA , Jamaluddin, Mohd Raziff Universiti Teknologi MARA - Faculty of Hotel Tourism Management, MALAYSIA
Abstract :
The Malaysian outbound tourism market is recognized as one of emerging consumer demand based on the amount of expenditure reported. Despite this, research relating to the motivations for Malaysian outbound tourism, especially the push and pull factors are scarce. Therefore, it is necessary to understand why people travel and choose a specific international destination, and in line with this, this paper conceptually examines the influence of culture, demographic variables and tourists motivations in destination selection.
Keywords :
motivation , push factor , pull factor
Journal title :
Journal of Tourism, Hospitality and Culinary Arts
Journal title :
Journal of Tourism, Hospitality and Culinary Arts
