Title of article :
ASEAN: Global-Local Networks in Emerging Regions through Knowledge Transfer
Author/Authors :
IRAWATI, DESSY Newcastle University - Business School, UK , IRAWATI, DESSY Universiti Putra Malaysia - School of Management, Malaysia
Abstract :
Global-local networks have been recognized by the ASEAN governments as being crucial in supporting the growth of local industry in the ASEAN region in tandem with booming FDI (Foreign Direct Investment) through Multinational Enterprises (MNEs). Given its strategic role as a strong player in a dynamic region, ASEAN is certainly poised for global prominence. This would be best achieved if the bloc does indeed keep a united stand in matters affecting regional policy. However, the ‘glue’ for SATU ASEAN (ONE ASEAN) comes from member countries’ awareness of one another’s culture
Journal title :
Pertanika Journal of Social Sciences and Humanities (JSSH)
Journal title :
Pertanika Journal of Social Sciences and Humanities (JSSH)