• Title of article

    DESTINATION MARKETING ACTIVITIES FOR SUSTAINABLE URBAN DEVELOPMENT (FOLLOWING THE EXAMPLE OF THE TOWN OF PLEVEN)

  • Author/Authors

    Tsvetanova, Eva D. A. Tsenov Academy of Economics, Svishtov, Bulgaria

  • Pages
    10
  • From page
    2117
  • To page
    2126
  • Abstract
    This article aims to present the specific characteristics of destination marketing as a tool for sustainable urban development; to explore, analyse and assess the cultural tourism potential of the town of Pleven, Bulgaria, and to conceptualize a model of integrated marketing strategy to promote the town of Pleven as a destination for cultural tourism.
  • Keywords
    Destination Marketing , Sustainable Development , Regional Economy
  • Journal title
    Journal of Thermal Engineering
  • Serial Year
    2018
  • Full Text URL
    eds.yildiz.edu.tr/journal-of-thermal-engineering/AjaxTool/GetArticleByPublishedArticleId?PublishedArticleId=2598
  • Record number

    2577671

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=2577671