Brain in Business: The Economics of Neuroscience

As a business educator, I am enthralled with the recent advancements by scientists whointegrated neuroscience (the study of the anatomy and physiology of the brain) and psychology (thestudy of the human mind and human behaviour). Such convergence has given birth to a plethora ofnew interdisciplinary business fields with neuroprefix such as neuroeconomics, neuromarketing,neuroaccounting, neurogovernance, neuroethics, and neuroleadership.