THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS, GREEN INTELLECTUAL CAPITAL MANAGEMENT AND COMPETITIVE ADVANTAGE ON FINANCIAL PERFORMANCE OF THE FIRMS: AN EVIDENCE FROM MANUFACTURING SECTOR OF PAKISTAN

The main objective was to analyze the impact of firms’ environmental consciousness and green intellectual capital impact on their competitive advantage and financial performance. Ensuing cross sectional research design, a sample of 480 respondents was gathered using convenience sampling technique by distributing survey questionnaire, compiled on the base of past literature, into manufacturing sector organizations of Pakistan. Structural equation modeling tool was applied to test postulated hypotheses. Results revealed that environmental consciousness has positive influence on green intellectual capital and financial performance but not on competitive advantage. Furthermore, green intellectual capital has impact on competitive advantage as well as on financial performance. Likewise, competitive advantage also has positive effect financial performance. This research has provided road map to manufacturing organizations that how environment friendly activities are important for firms’ financial performance. Moreover, this research framework, first in its nature, was tried in the organizational settings of Pakistan.