مرکز منطقه ای اطلاع رساني علوم و فناوري - Environmental scanning and information systems in relation to success in introducing new products

Title of article :

Environmental scanning and information systems in relation to success in introducing new products

Author/Authors :

NivAhituv، نويسنده , , JehielZif، نويسنده , , Isaac Machlin، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

201

To page :

211

Keywords :

Strategic information systems: EIl\יiron1l1ental scanning: Marketing new producb , m , lnagemenl inforIllationSY< , (CIllS

Journal title :

Information & Management

Serial Year :

1998

Journal title :

Information & Management

Record number :

258144

Link To Document :