• Title of article

    The assimilation of computer-aided marketing activities

  • Author/Authors

    Robert W. Stone، نويسنده , , David J. Good، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2001
  • Pages
    11
  • From page
    437
  • To page
    447
  • Keywords
    Information systems , Strategy and information systems , Marketing and information systems
  • Journal title
    Information & Management
  • Serial Year
    2001
  • Journal title
    Information & Management
  • Record number

    258298