Title of article
The assimilation of computer-aided marketing activities
Author/Authors
Robert W. Stone، نويسنده , , David J. Good، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
11
From page
437
To page
447
Keywords
Information systems , Strategy and information systems , Marketing and information systems
Journal title
Information & Management
Serial Year
2001
Journal title
Information & Management
Record number
258298
Link To Document