The Importance of Social Media in Education and Prioritizing Process

Social media plays a significant role because most schools take advantage of modern technologies. However, the real challenge facing instructors is the selection of the right tool to improve the effectiveness and efficiency of educational outputs. Many factors affect the selection of social media in education. Some of them are related to the ability of instructors and students to deal with different kinds of social media. The authors of this study intend to reduce the challenges that face instructors regarding the selection of the correct social media tools for educational purposes. The authors explore the judgments of a university instructor about choosing the right tool for a particular class by introducing a model that helps increase outputs. A model was constructed using multi-criteria decision analysis (MCDA) following a systematic approach to decomposing and comparing alternatives. The judgments of that instructor resulted in the selection of YouTube, Google Plus, and Twitter.