Abstract :
For many rustic individuals in Madura has been fraught with pecuniary hesitation. Numerous segments
in the Madurese cattle ranches are in transition to managing and marketing cattle individually in feed lots to increase
consistency and quality of products, enhance productivity, and increase economic returns. The ranching tradition in
Madura is long standing, enduring across many generations. This paper also highlights “cattle culture”-the positive
cultural constructions associated with cattle raising and analyses the paths that brought it to one of the “greenest”
corners of Madura. Even though some people view cultural events, specifically bullfighting spectacle, as a tradition,
cultural treasure, and ancestors’ heritage (to preserve it as a piece of cultural heritage), this paper opines that bullfighting
as “morally obnoxious,” and “distinctively immoral,” even “compared to accepted practices of slaughtering for food.